NBA playbooks are known for being incredibly detailed. They outline the athletic talent, teaching, tactical maneuvers and strategies. They provide guidance to the entire team as well as to individual. They aim to maximize performance on the court.
Much more than any other MarTech solutions, a CDP platform is not bound to the digital marketing team. The first challenges concern collaboration and the creation of new processes catering to the customer experience. But…that might not sound sexy enough to engage the relevant colleagues. Or not business oriented enough to garner support from C-levels.
That’s why Commanders Act created this level 1 playbook. It details how we make successful CDP projects and ensure your CDP will rapidly generate ROI. It is based on our experiences with a range of clients, including retailers, banks and insurance firms.