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Checklist 2022 – Improve your tracking before Black Friday

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  Like every year, Black Friday promises to attract a lot of people, which should generate a large amount of data to be processed by data teams. Make sure your tracking is ready for this event by reading our best practices.     Did you like this checklist and want to know more about your […]

Identifying & reaching out to consumers across channels

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Whether on the website, in the store or via email, every channel which enables consumers to communicate with a company generates customer data. However, each of these channels provides only a fraction of the information about the consumer as a person. Only when the various details are amalgamated does a uniform picture emerge – like […]

Gartner® Report – Top Strategic Technology Trends for 2022

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According to Gartner, “by 2025, generative AI will account for 10% of all data produced, up from less than 1% today.“ In this report, we believe you will understand which are the main Strategic Technology Trends for 2022. You will understand how to turn these trends into key investments for your business. In this report, […]

Does the mix of first, second and third-party data need an overhaul?

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First, second and third-party data are suffering from the fallout of consent collection regulations and the end of third-party cookies. Zero-party data are shaping up to be a solution. Major changes are sweeping the digital marketing scene, especially when it comes to data. The time has come to review the classics, particularly the famous trio […]

What are the alternatives to cookies?

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Google may have recently granted third-party cookies a stay of execution, but the question is still a hot topic. What solutions are available for replacing cookies? How can companies maintain their digital activations while protecting personal data? Time to review the options. A stay of execution… that is exactly what Google recently granted by announcing […]

Gartner Report – Top Strategic Technology Trends for 2021

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According to Gartner, “by 2025, over half of the world’s population will be subject to at least one IoB program (private, commercial or governmental).”   In this report, we believe you will understand which are the main Strategic technology Trends for 2021. You will understand how to turn these trends into key investments for your business. […]

Data governance: four key aspects

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Manage the data lifecycle with clearly defined rules and roles, and harness the data to drive the company’s growth… that is basically what data governance is all about. But what about in the real world? In practical terms, how many types of data governance are there? At least four. Read on for an explanation… Strategic […]

Gartner – Top Trends in Data and Analytics for 2021

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According to Gartner, “by 2023, 60% of organizations will compose components from three or more analytics solutions to build decision-oriented applications infused with analytics that connect insights into actions.   In this report, we believe you will understand which are the main trends in Data and Analytics for 2021. You will understand how to turn these […]

Discovering Insights : What can be learned through a Prediction Tree?

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Let’s take an example with this Prediction tree generated on an ecommerce website: How to interpret it? Red represents a strong probability of purchase (the darker the red, the higher the probability) Blue represents a strong probability of no purchase (the darker the blue, the less chance a user will purchase) The first point to […]

Commanders Act Germany chosen by Deutsche Post to convert online customers through advertising mail

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Commanders Act incorporates direct mail campaigns into its DataCommander solution Paris, October 4, 2018 – Thanks to Data Commander, Commanders Act’s CDP (Customer Data Platform), visitors showing an online interest in a product or service but who didn’t complete their purchase can now receive advertising through the post. Want to convert an abandoned cart into […]

10 ways the Crédit Mutuel Nord Europe uses its DMP

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On the occasion of E-Commerce One to One Monaco, Rémi Deltombe agreed to co-lead a workshop with us about the data-driven customer experience within the Crédit Mutuel Nord Europe.

Using Data to Predict

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By 2020 Big Data will consist of 40 zettaoctets of information (1021 octets), which is times 33 what it was in 2010, while research on the subject has increased twentyfold since 2009. Évolution du nombre de recherches pour « Big Data » dans le monde de 2009 à 2016 – Google Trends However, data has been collected […]

Understanding Customers Better Through First, Second and Third Party Data

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Nowadays, Big Data is essential to understanding customers better. It is made of different data categories, including first, second and third party. What do they consist of? What are their main differences? Are they all necessary? Which ones should be prioritized? Here are our answers to your questions. The main difference between the three types […]

CCT Consulting

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Camille Chaudet of web analytics agency CCT Consulting talks about data quality and cross-channel insight trends currently being experienced by her clients.

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