With the advent of Intelligent Tracking Prevention (ITP) updates from Apple and Google’s announcement to get rid of third-party cookies, server-side tag management really gained momentum. Most browsers, devices and channels have now stopped using third-party cookies, which will make client-side tagging obsolete in the future. These 4 steps in preparation for server-side tag management […]

If you want a job done well, do it yourself. We tend to forget it nowadays, but that old adage contains a scrap of Shopify’s DNA. A long time has passed since Snowdevil, the online snowboard store, which was built on the Ruby on Rails framework. That was back in 2004, and since then the […]

For those of you who have already deployed Google Analytics 4 through TagCommander, this post won’t teach you anything new since you already know that you don’t need to use GTM to run GA4! For those who are thinking about migrating to GA4, good news: the GA4 template is already available in the TagCommander library. […]

The “server-side” tag management technique is nothing new. But at a time when browsers are subject to multiple constraints and personal data require heightened vigilance, “server-to-server” tag management offers many advantages. “Server-side”, “server-to-server” or “tagless” tag management… different ways of referring to the same technique. It enjoyed a peak in popularity when it was made […]

If you have any familiarity with online marketing, you know that activating consumer data in real time is often talked about but isn’t easily achieved. This is because real-time marketing is dependent on a brand’s ability to: Identify the messaging and marketing channels that are driving the highest conversion rates Aggregate audience data, overlay it […]

In the latest Gartner study, Commanders Act is the only European and French vendor to feature in the market’s top  3 with its TagCommander solution Paris, 4th April 2019 – Commanders Act, a SaaS vendor specialising in Tag & Data Management, is proud to announce that its TagCommander solution has this year been recognised by […]

Romain Lhote, Digital Marketing Manager, L’Equipe Managing consent in the GDPR era: a revolution or evolution? The GDPR is clearly part of a regulatory evolution, announced well in advance, which gave us the time to study the various technological possibilities. The problem is that we are still caught in no man’s land with lots of […]

Benjamin Drocourt, Director of Commercial Services, Boursorama Cyril Bourbon, Director of Web Media, Boursorama Managing consent in the GDPR era: a revolution or evolution for news publishers? BD – In my opinion, it is more an evolution: a movement which cleans up the market. Being involved in both News and Banking, we obviously tackled the […]

TagCommander offers dynamic tag management with a substantial range of features, including GDPR compliance Munich, October 16, 2018 – Commanders Act, a European provider of enterprise solutions for tag, data and customer journey management, has won Ravensburger as a new customer. This traditional German company is now using Commanders Act’s tag management solution to collect and […]

Don’t be frightened by the rather technical and hardcore title of this post: data layer granularity is the starting point for optimising all your digital campaigns and your omni-channel strategy as a whole. And I know you’re wondering: “if it’s that important, why have I never heard about it?”. Well, that’s exactly why we wanted […]

“How can you prepare yourself for the GDPR without becoming blind; in other words, without losing the analysis data for your digital audiences?” That is the major worry currently preoccupying digital marketing teams. Since the GDPR sets out an entirely new order for managing personal data, companies must adopt new consent practices. Consequently, the entire […]

“How can you prepare yourself for the GDPR without becoming blind; in other words, without losing the analysis data for your digital audiences?” That is the major worry currently preoccupying digital marketing teams. Since the GDPR sets out an entirely new order for managing personal data, companies must adopt new consent practices. Consequently, the entire […]

How to ensure your DMP is GDPR compliant

In order to explain what a tag is it would be suitable to approach other topics first, such as data collection on sites. Data collection is usually about analyzing user behavior, customizing their journey or improving the website’s features. Data collected on site allows populating several marketing applications, such as web analytics’, advertising solutions or […]

Benefits of using a tag management system are more than it may seem. A TMS will not only allow you to manage tags efficiently, it will also let you normalize data: the first step towards a global data management project. Main benefits of tag management: 1/Marketing professionals: become more autonomous and agile As described in […]

Tags are used to collect and distribute data to your web analytics tools, affiliation platforms and live chat solutions; they are also used in A/B testing, advertising, social media and retargeting, among others. The domination of “tag” technologies Display, retargeting, marketing automation and analytics management: nearly all digital marketing solutions rely heavily on tags, and […]

Nathalie Feyte, Head of Digital Business Development, Europcar Group, talks about how tag management is helping her address the challenges of data unification, audience activation and analytics in an international and cross-channel context.

Rémy Bertin, Audience and Monetisation Manager and Cédric Cichowlas, Marketing Manager at Groupe Argus, a specialist media and classified ads publisher, discuss tagging agility and the secret to successful cooperation between Marketing and IT.