Gartner CDP Market Guide 2018


How can you personalise the customer experience in an omni-channel world? Incorporate the entire customer journey in your client profile? Ensure your activation campaigns are globally consistent? And constantly improve your customer intelligence?

In this guide, we believe you will learn how a Customer Data Platform (CDP), like the one developed by Commanders Act, helps tackle the biggest issues faced by today’s marketers.

  • What are the main functions of a CDP?
  • What role does it play beside other solutions (CRM, Marketing Automation, DMP)?
  • What applications does it have?

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