Gartner Market Guide – Customer Data Platforms
Gartner says, “Marketers struggle to fully leverage integrated customer data, which has driven hype around the opportunity of customer data platforms”.
We believe this Market Guide can help you understand the market and the purpose of a CDP:
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- Market definition
- Representative vendors
- Market recommendations
Commanders Act is proud to be part of the representative CDP vendors (again!)
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Market Guide for Customer Data Platforms, By Analysts Benjamin Bloom, Lizzy Foo Kune, Published: April 8th 2020.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact.Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
