Gartner says, “Enterprises must understand the balance between privacy and personalization to effectively engage customers.”

In this research, we think you will find answers to the following questions:

• How to achieve a higher customer satisfaction without infringing their privacy?
• How to improve customer experience through personalization?
• How to incorporate privacy into a personalization strategy?

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GARTNER Report: Nine Best Practices for Privacy and Personalization in Digital Business Customer Experiences, Penny Gillespie, Franck Buytendijk, Published: 19 July 2017. Refreshed: 18 February 2019.
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