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Gartner Report: Nine Best Practices for Privacy and Personalization in Digital Business Customer Experiences

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Gartner says, “Enterprises must understand the balance between privacy and personalization to effectively engage customers.”

In this research, we think you will find answers to the following questions:

  • How to achieve a higher customer satisfaction without infringing their privacy?
  • How to improve customer experience through personalization?
  • How to incorporate privacy into a personalization strategy?

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.
GARTNER Report: Nine Best Practices for Privacy and Personalization in Digital Business Customer Experiences, Penny Gillespie, Franck Buytendijk, Published: 19 July 2017. Refreshed: 18 February 2019.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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