In a context where 48% of French people say they are worried about their purchasing power and 75% want to change their purchasing behavior (OpinionWay study, “From purchasing duty to purchasing power: the relationship of the French with consumption” 2022), the sales represent a critical period for advertisers who must be creative to stand out among the thousands of signals sent to consumers.
With a Customer Data Platformyou can now increase your customer knowledge andsend the right messages in a few clicks in order to increase their engagement.
In summary, it is necessary to have a centralized view on the entire life cycle of user data to have a positive impact on their buying behavior. Segmentation becomes the most efficient way to create your audience groups and adapt omnichannel strategies. A Customer Data Platform is a great tool to increase customer engagement.
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