With the limits introduced by browsers on cookie lifetime, the first challenge for a digital team is to capture customer data to intelligently fuel their marketing tactics.
You must now devote more energy to gathering, structuring and preparing the data that will optimise your segmentation, targeting and personalisation strategies.
Our Customer Data Platform addresses these challenges by enabling you to converge data from your different silos, improve its governance and protection at every stage of its lifecycle.
By feeding your campaigns with the right data, you can optimise your media investments and develop the ROI of your campaigns by reducing acquisition costs and improving conversion rates.
Privacy and data protection regulations mean that you need to protect your staff from the use of non-consensual data.
We protect you from this risk by paying particular attention to this dimension both at the time of collection and at the time of activation by natively filtering your contact data.
Tailor your marketing to the identity of your contacts
Betting on First-Party data is a good choice. It is the best way to move forward by betting first on the data that is shared with you by your contacts and that you control.
Less information but better quality. The new challenge is to link the information you have to your contacts in such a way as to have a less blurred, more complete and more reliable view.
Our approach to identity resolution gives you the opportunity to work with people, not devices.
Enriched through our recommendations, your contact profile is stronger and more complete, your campaigns are more focused, your campaign reporting becomes omnichannel and people centric.
Measure the true performance of your campaigns
Attribution models allow you to get closer to your partners’ reading grid to protect your budget while compensating each of them fairly.
But your real objective is not that, it is to understand what really works, what deserves that you invest more.
Our module for measuring the performance of your activation campaigns incorporates a control group approach, which, combined with our attribution capabilities, paves the way for a better understanding of the performance of your initiatives by measuring the up-lift.
Collect customer signals by reducing dependency on browsers
The digital ecosystem can no longer rely on browsers playing their own cards in a shaken economic environment.
Brands must rethink their data access strategies by adopting new standards. The survival of data-driven marketing depends on capturing the customer signals given to feed retention, acquisition and personalisation initiatives.
Our Customer Data Platform puts you in control of this collection strategy with a completely redesigned digital console, allowing you to be as comfortable with tag governance (client-side TMS) as with data flow governance (server-side TMS).
Digital teams can easily collect, transform, enrich and share data with their technology stack or simply with their campaign partners.