Digital world is full of signals.
Your challenge is to identify yours and to collect the messages that will allow your own campaigns to be perfectly customized to reach your business goals and the expectations of your contacts by increasing relevance.
Customer experience is essential for brands today. It implies a real-time flow of information within the platform from the receipt of a new event to its use as a trigger for a marketing tactic.
This personalisation must be done on a large scale without compromising the quality of the customer experience.
This is what DataCommander offers you.
Extend your scope
When you look at the market, you quickly realise that omnichannel is still in its infancy. IPTV, IoT, in-App, Web, shops, cash registers, in-store kiosks, connected cars,…
It is clear that the data collection perimeter is going to get bigger and bigger. Challenges are about collection signals across all channels and reconciliate them.
Our server-side expertise improves and accelerates the adoption of the opportunities.
Whether customers or prospects, the contact base that feeds the platform does not necessarily have all the qualities necessary to become the heart of your digital strategy.
The business team needs a layer of autonomy to create new scores for more effective targeting or new metrics to measure campaign performance more accurately.
Our segmentation engine is inspired by the “no code” approach to allow any member of a business team to take control of building their campaign.
Segments, simple or complex, are created without a single line of code to maximise the use of internal resources and give maximum autonomy to digital teams.
Use Cases culture
A “Use Case” culture allowing pragmatic and efficient progress by focusing on the most valuable applications for the organisation.
Centred around an objective such as customer experience and personalisation, around one of your partners or an activation channel, the possibilities of activation with DataCommander are numerous and allow for a continuous appropriation of the platform and its value.