Commanders Act commissioned Forrester to carry out a study of digital marketing priorities at large financial services and retail organizations across France and Germany.
The results underline the key role of tag management in orchestrating multiple technologies and reducing operational costs.
- 80% of decision makers see digital marketing strategies as a constant work in progress.
- 72% note that tag management allows for greater marketing agility and the ability to adapt to customer experience needs.
- 76% see tag management delivering improved ROI from digital marketing tools.
- 82% outline improved data control, security, and compliance as business benefits of tag management.