Let’s put an end to the never-ending arguments over Brick and Mortar vs. Online! It is now possible and necessary, to think through the prism of omnichannel strategies. Let’s take advantage of the feedbacks and testimony of our client – Cyrillus – and of our technical partner – Mazeberry. You will discover how things actually […]
This webinar, jointly hosted by Jérôme Stioui, CEO of Accengage, and Michael Froment, CEO of Commanders Act, will showcase how to create data flows between the Mobile channel and your DMP tool, how to set up real-time triggers, how to broadcast Push Notifications… During this session, Jérôme and Michael will present examples of scenarios which […]
Nathalie Feyte, Head of Digital Business Development, Europcar Group, talks about how tag management is helping her address the challenges of data unification, audience activation and analytics in an international and cross-channel context.
Rémy Bertin, Audience and Monetisation Manager and Cédric Cichowlas, Marketing Manager at Groupe Argus, a specialist media and classified ads publisher, discuss tagging agility and the secret to successful cooperation between Marketing and IT.
Jean-Baptiste Prévost of Disneyland Paris talks about how tag management and marketing attribution is enabling it to improve marketing agility, optimize affiliate traffic, and improve booking conversions.