PARIS, October 8, 2014 – TagCommander, a European pioneer and leader in the growing market forenterprise tag management systems, has today announced a €6.5 million Series B investment led by Hi Inov – Dentressangle Initiatives, with participation from XAnge Private Equity, an investor in the company since 2012, and Bpifrance Digital Ambition Fund.
TagCommander offers a cloud-based platform that helps marketing teams unify and manage all digital marketing vendor tags inserted in their website pages and mobile apps; and later, leverage the visitor insight gleaned from unifying all tags to get their various point marketing solutions to market more effectively on their own as well as work better together.
Since its founding in 2010, TagCommander has gained the trust of over 250 enterprise and e-commerce customers in sixteen countries.
The round of financing will help TagCommander fund the company’s ongoing program of innovation, and further accelerate its commercial expansion throughout Europe. The company has plans to open subsidiaries in the United Kingdom, Germany, Spain and Italy soon.
“The uniqueness of its technology, the company’s growth potential, and the quality of its management team were key to our decision to support TagCommander”, says Valérie Gombart, Managing Partner of Hi Inov – Dentressangle Initiatives.
“We are pleased to be given the means to convince European companies to adopt TagCommander to unify and manage all their digital marketing tags, and then get their point marketing solutions to not only market more effectively on their own, but also work better together”, says Michael Froment, Founder and CEO of TagCommander.